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Marketing & Media

Oct 31, 2017
Jelly Academy launches new must-have digital skills course

It’s a given that ongoing education is essential to the career development of most adult professionals in Canada, especially considering the rapid pace of technology and standards as well as the sheer flow of business. But what are the most useful skills to be obtained from this vast realm of choices?

Oct 24, 2017
5 most popular biz books from the week of October 16 to 22
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Oct 23, 2017
War of words: The shakeup in Canada’s Chinese-language press
Jacob Parry

There’s a shakeup underway in Canada’s Chinese-language press—and its epicentre is in Vancouver. Amid the riptide of digital disruption hammering traditional print business models, the emergence of social media platforms like WeChat and a demographic shift thanks to rising immigration...

Oct 20, 2017
10 key social media trends: report
By the Editors

For its 2017 Canadian Social Media Monitor, Vancouver-based market research firm Insights West looked at: The social media platforms that are gaining momentum and those that are losing ground Demographic differences in social media platform usage Positive and negative impact of social media Attitudes...

Oct 18, 2017
Retailers: Send these 4 automatic emails to make more sales
Antoine Bonicalzi

Email marketing is still one of the best ways to create customer loyalty, boost sales and, ultimately, grow your business. Many small businesses, especially those in the retail industry, have a good grasp of the basics of email marketing. They make an effort to grow their email list, and they regularly...

Oct 16, 2017
5 most popular Canadian biz books from the week of October 9 to 15
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Oct 10, 2017
5 most popular biz books from the week of October 2 to 8
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Oct 3, 2017
5 most popular Canadian biz books from the week of September 25 to October 1
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Sep 26, 2017
5 most popular biz books from the week of September 18 to 24
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Sep 21, 2017
Watch your language part 5

A field guide to business jargon and buzzwords “Asset managers are all too happy to pivot to a cheaper alternative.” (Bloomberg, June 15, 2017) Traditionally, pivot means to change direction around a fixed point—who can forget the Friends episode in which Ross exhorts the others to "Pivot!" as they wrestle a...

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