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Marketing & Media

Jun 19, 2008
VANOC Adverts Takes Aim at Counterfeiting
Peter Severinson

Here's a gem of an ad from VANOC, and, man, does it say a lot about the organization. The ad features a crowd of be-merchandised, cheering fans with a mannequin in their midst, clothed in obviously-fake Olympic swag. The caption...

Jun 1, 2008
VANOC: Ringing, Um, Endorsements
Jessica Werb

“Well, duh,” reporters chimed. In the BCBusiness office, the question was posed, “What’s next? BC Hydro being named the official supplier of electricity?” Wouldn’t you know it? Six days later, our electricity utility was announced as an official supporter of...

May 1, 2008
Turning The Page in B.C. Book Publishing
Peter Wilson

Scott McIntyre, Vancouver’s legendary book publisher, says the tough times in his trade tend to fade quickly into memory – particularly after what he describes as a “fabulous” 2007. That’s the reason he can look back at the ups and...

May 1, 2008
Web-friendly Fraud
Peter Severinson

When Theo Wong and a friend wanted to meet more people around Vancouver who shared their love of talking stocks, they simply logged on to their preferred social-networking website and set something up. Hardly earth-shattering stuff: these days, it takes mere minutes to find dozens of investment discussion groups in B.C. using such sites as Craigslist, Facebook or Meetup. But yawn-inspiring as most of the groups may seem, market regulators sense danger.

May 1, 2008
Reel Green in Hollywood North
by Chad Hershler

On a crisp October afternoon at the Morris J. Wosk Centre for Dialogue in downtown Vancouver, close to 150 delegates from the first-ever Reel Green BC Forum find their seats. After a brief slide show, the B.C. Film Commission’s Gordon...

Jan 25, 2008
Is Hollywood North Going South?
Tony Wanless

Recently all the talk in the industry, which directly and indirectly employs some 30,000 British Columbians, has been about the U.S. writers' strike and how it's impacting B.C. television production. But that's just a short term event masking more serious problems that could sink an industry that's become as much a part of the popular B.C. identity as our infamous BC Bud.

Dec 1, 2007
Happily Ever After - Abebooks Inc.
By Brennan Clarke

Based on the view alone, it’s easy to imagine why employees love working at AbeBooks. Perched above Victoria’s Gorge Waterway, the company’s brand-new headquarters offer a sweeping vista of downtown Victoria, from historic Point Ellice all the way to the Inner Harbour.

Dec 1, 2007
The Art of Investing
C. J. Conway

Last spring, as befits the tallest building in Vancouver, One Wall Centre hosted a record-setting auction featuring the highest prices ever paid for art in Canada. It was no fluke. Heffel Fine Art Auction House was simply breaking the record...

Nov 1, 2007
Marketing Advocacy: Cause and Effect
Tony Wanless

Tony examines the cause and effect of marketing advocacy groups. Cause-based groups work much like small businesses in B.C. The goal of an association, society or not-for-profit might not have to do with making money, but its operational and marketing requirements are much the same.

Nov 1, 2007
It's Not Easy Selling Green
David Gray

Canadian retailers have the potential to play a key role in building a sustainable future, but even they admit they aren’t yet living up to that potential. The reason lies in a lot of confusion, both among shoppers and store owners, about exactly what green retail might look like. It's not easy selling green.

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