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Marketing & Media

Nov 5, 2008
Watch Vancouver Filmmaker's Enviro Doc: "Q'oyllur Ritti - God of the Snow Mountain"
Hilary Henegar, Granville Online editor

In 2003, Vancouver-based filmmaker Carmen Forsberg set off for the Peruvean Andes Mountains to record one of the world's coldest and highest-altitude pilgrimages: to Q'oyllur Ritti, or God of the Snow Mountain. Read about the film here. Watch it below.

Nov 4, 2008
B.C. Film Commission: All in the Family
Ian Caddell

If you look closely as you drive through the Lower Mainland’s more picturesque neighbourhoods, you can still see the red arrows hanging from the street lights. There may not be as many as there were 10 years ago, but they still wave like tiny victory flags, offering direction to film...

Nov 4, 2008
Hollywood North
Lisa Nguyen

The razzle-dazzle of Hollywood began seeping north in the late 1960s, with the $500,000 budget studio film That Cold Day in the Park, starring the long forgotten Sandy Dennis and Michael Burns. Now, nearly four decades later, there's little that's forgettable...

Nov 4, 2008
The Social Media Challenge
by Mary Lynn Young

B.C. is becoming an incubator for emerging forms of journalism. From NowPublic, one of the largest participatory news networks worldwide, to independent online news sites such as TheTyee.ca, Vancouver-based companies are finding new ways to communicate with audiences in a digital environment. The big question is, who will pay for...

Oct 9, 2008
With The Right People: Serendipity Marketing
By Tony Wanless

Client consultation is the key in complex markets. All businesses develop marketing plans that they hope will power them into a marketplace and establish themselves as the go-to provider of products or services. But when your customers are complex, the usual sales tactics aren’t enough. Instead, you need to rely...

Sep 3, 2008
E-learning and Online Business Training Comes of Age
J Bucher

The portmanteau of “web” and “seminar” is, in case you’re wondering, a presentation, lecture or workshop that’s transmitted over the Internet. Encompassing meetings that take place in real time (a university class, say) as well as those recorded for anytime-anywhere...

Aug 29, 2008
Disintermediation: Killing the Middleman
Tony Wanless

This came right after a note from a fellow consultant that he was moving back permanently to B.C. because modern communication tools meant he really didn’t have to have offices near clients any more. And this came while I was working with a company in the New Ventures B.C. contest that...

Aug 1, 2008
Guerrilla Marketing
Tony Wanless

But it can be even tougher when you’re a young company without much of a budget. In a world overloaded with products and noisy marketing, how do you get your particular product or service noticed? Lots of marketers are turning to the Internet, which seems to offer cheap access to a...

Jul 1, 2008
Greener Pastures
by Vanessa Richmond

Or, excuse me, that should read: many triple-bottom-line sustainability consultants have now formed strategic alliances with brand-management and strategy firms. Does this kind of doublespeak prove that sustainability has finally arrived? Or does it simply show that the new greenwashing machines are spinning faster than ever? The most recent, and possibly biggest...

Jul 1, 2008
Café Wifi: Down to The Wire
Steve Burgess

David Rootman was concerned. The proprietor of Kits Coffee Co. Ltd. was tidying up his West Fourth Avenue and Yew Street café one night when he noticed a car in the parking lot; a man sat alone in the vehicle. It was long after closing and Rootman feared the man...

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