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Marketing & Media

Oct 1, 2007
Facebook and Business
Ian MacNeill

Keeping up with the Facebook may not be at the top of your to-do list, but your business could well depend on it. Companies across the globe are suddenly finding themselves with a presence on Facebook, where customers – not employees – are crafting their public image.  

Sep 30, 2007
Awash in Green Branding
Tony Wanless

As celebrity environmentalist Al Gore favoured Vancouver with his An Inconvenient Truth climate change message and fundraiser recently, it occurred to me that I was personally awashed in green branding just a few days earlier. Maybe as a professional skeptic I did need a good scrubbing, but somehow I didn't feel all that clean afterwards. Tony Wanless

Sep 19, 2007
Self Help Resources: What's the Big Secret?
Jen Zurowski

Wouldn’t it be great if finding career success and making heaps of money were as easy as asking a genie who lives in your desk lamp? The insanely popular self-help DVD and best-selling book The Secret suggests it is that...

Sep 1, 2007
Over the Rainbow
Nathaniel Christopher

It’s a sunny day in the heart of Vancouver’s gay village on Davie Street. Everyone is out in their shorts, shades and running shoes. Men stroll hand in hand with their partners. One strays from the flock to check the...

Aug 5, 2007
Club Penguin Sold to Disney for Big Bucks
Tony Wanless

The trio get $350 million in cash, $350 million in future payments, making a payday for each in the neighbourhood of $115 million. The three will also join Disney as senior execs responsible for the popular (700,000 subscribers, paying from $6 to $58 a year) online Antarctic world in which...

Jul 29, 2007
Aerial Filming: He shoots He Soars
Ken Hegan

Every great film has a helicopter shot. You can look it up. Picture the panoramic opening of The Sound of Music when the camera swoops over the Alps to find Julie Andrews singing her nun heart out. Or James Bond skiing off a cliff in The Spy Who Loved Me. Or that episode in North by Northwest where a low-flying crop-duster terrorizes the normally unflappable Cary Grant. These scenes were all shot from a helicopter, the one indispensable tool of...

Jul 22, 2007
Vancouver Gaming Industry: Digital Warfare
Shawn Conner

It’s an impressive group – including Rory Armes, senior VP and GM of Electronic Arts (Canada) Inc. and Kelly Zmak, president of Radical Entertainment Inc. The hot topic they’re here to discuss is “The Future of Gaming, Cinematics and Storytelling in Games.” Most of these senior execs are upbeat, and why...

Jul 1, 2007
Technocrati: Blog On
Valerie McTavish

It’s not that bad an offer if you can convince enough people to pay you for what’s on your mind. Convince 1,000 people a day and you’ve got $10; convince a million people every month and you’ve got a six-figure annual salary. It’s that kind of math that attracts the ambitious to the world of blogging. And with minimal entry barriers (domain-name registration and some free content-management software), it’s no surprise that the blogiverse is growing at a rate of...

Jul 1, 2007
Color Marketing Group: Hue Done It
Jessica Werb

A member of the Color Marketing Group (CMG), Scarlett Ballantyne is part of a global network of designers who predict upcoming colour trends, create new shades and influence everything from the tint of your bedroom walls to the gleam of the car in your driveway.

Jun 27, 2007
BCBusiness wins BC Magazine of the Year
BCBusiness D.B.

BCBusiness magazine won the coveted Magazine of the Year award for B.C./Yukon. The award was presented by the Western Magazine Awards Foundation (WMAF) and announced at the 25th annual Western Magazine Awards held at the Renaissance Vancouver Hotel Harbourside in Vancouver on Friday, June 22nd, 2007.

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